Internationalising the company
Pre-study
- Interviewing people.
- Studying reports and internal material.
Implementation
- Different Analyses
- Resources and readiness.
- Markets.
- Competitors.
- An internationalisation plan
- Internationalisation strategy.
- Targets per country.
- Sales channels.
- Products.
- Organisation.
- Network.
- Concrete actions
- Changing the strategy into projects.
- Targets per customer group and product group.
- Building the export organisation.
- Adjusting the export products to the markets.
- Training the organisation.
- Creating a winning procedure for the network.
Follow-up
- How to organise and improve the follow-up?
- Internationalisation and board meetings.
- Internationalisation and management teamwork.
- Putting stress upon other meetings.
